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Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/semiometrics-french-


Research papers
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-


Research papers

The third generation of qualitative research (French)

Qualitative research has become not only a tool for determining the elements capable of orienting marketing action, but a good way, thanks to the existence of a read-write memory, of following the evolution of data from one study to the next. Today,...

Catalogue: ESOMAR Congress 1989
Author: Georges Guelfand
September 1, 1989
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Citation

Guelfand, G. (1989a, September 01). The third generation of qualitative research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-third-generation-of-qualitative-research-french-


Research papers

A data bank about the functioning of one urban area commercial appliance (French)

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989
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Citation

Watel, M. (1989a, June 15). A data bank about the functioning of one urban area commercial appliance (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-data-bank-about-the-functioning-of-one-urban-area-commercial-appliance-french-


Research papers

Private sector housing for the very elderly? (French)

In 1986 B.V.A. conducted a study for a real estate developer on a complex of 200 flats for couples and single people in the Paris area. We interviewed people aged 65 - 85 with an income in proportion to such an investment. Apart from the...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Geneviève Ville
Company: BVA Group
June 15, 1989
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Citation

Ville, G. (1989a, June 15). Private sector housing for the very elderly? (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/private-sector-housing-for-the-very-elderly-french-


Research papers

Typology of the marketing strategy in the perfume industry (French)

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989
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Citation

Charrueau, A. (1989a, June 15). Typology of the marketing strategy in the perfume industry (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-of-the-marketing-strategy-in-the-perfume-industry-french-


Research papers

Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French)

The objectives of this paper are two-fold : first of all, it seeks to test a model of consumer behaviour and secondly to present a new approach to segmentation studies by using the results of the test as a guide . To this end, a survey of 352 cases...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Gilles Roehrich, Pierre Valette-Florence, Bernard Rapacchi
June 15, 1989
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Citation

Roehrich, Valette-Florence and Rapacchi (1989a, June 15). Combined incidence of personal values, involvement and innovativeness on innovative consumer behaviour (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/combined-incidence-of-personal-values-involvement-and-innovativeness-on-innovative-consumer-behaviour-french-


Research papers

The successful aiming of communication at the new generation of retirees (French)

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees-french-


Research papers

Eating patterns in the over-60 generation (French)

This document provides some finding, drawn from a 650 page study of senior citizens, which was conducted by GIRA. That study was made in order to determine possible marketing opportunities in this segment of the population and to offer timely...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Pierre Germain
June 15, 1989
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Citation

Germain, P. (1989a, June 15). Eating patterns in the over-60 generation (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eating-patterns-in-the-over-60-generation-french-